From Vision to Velocity: Scaling Momentum for Trivanta CoreTech
Dekker Ventures helped Trivanta CoreTech evolve from a prototype-focused startup to a market-aligned business with structure, revenue growth, and investor backing.
Case Details
Clients: Trivanta CoreTech
Start Day: 12/12/2024
Tags: Marketing, Business
Project Duration: 9 Month
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The Story
Trivanta CoreTech, an early-stage B2B SaaS startup in Utrecht, Netherlands, had an innovative AI-powered analytics tool for SMEs but was struggling to align its offering with the right audience. They lacked a refined go-to-market strategy, internal workflows were inefficient, and their pitch was too technical for business leaders. Investor expectations were growing, but customer traction was stalling.
They partnered with Dekker Ventures to turn their vision into structured execution—focusing on business clarity, market entry, and credibility-building across multiple verticals.
What Dekker Ventures Did
Dekker Ventures structured the startup’s operations and brand for commercial success.
Strategic Positioning & Process Design
Repositioned the product for business decision-makers, set up internal frameworks for smoother team operations, and defined a pitch investors could trust.
Market Entry Campaign
Created a crisp brand narrative, launched awareness campaigns, and initiated targeted outreach to acquire initial clients and partnerships.
Data Analysis Chart
The Results
Within six months, Trivanta shifted from concept-stage confusion to a structured, growth-focused business, ready to scale and pitch confidently to both customers and investors.
Customer Reviews of the Case
“
We didn’t need just advice—we needed direction, discipline, and confidence. Dekker Ventures gave us all three and more.
Matthijs Rikkerink
Director