Unified Solutions for Growth: The Novanta Systems Turnaround
A full-scale transformation project where Dekker Ventures aligned corporate strategy, upgraded IT systems, and redefined marketing to drive Novanta Systems toward unified growth and operational excellence.
Case Details
Clients: Pixel Art Company
Start Day: 01/03/2025
Tags: Marketing, Business
Project Duration: 5 Month
Client Website: Pixelartteams.com
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Location
Runeberginkatu 50, 00100 Helsinki, Finland
The Story
Novanta Systems, a mid-sized tech solutions provider based in the Netherlands, was experiencing internal fragmentation across departments. The marketing team lacked synergy with corporate leadership, the IT infrastructure was outdated, and strategic decision-making was often reactive rather than data-driven. These gaps led to missed growth opportunities, stagnant revenue, and low employee morale.
Recognizing the need for a full-spectrum transformation, Novanta’s executive board partnered with Dekker Ventures to synchronize their internal systems, redefine their corporate strategy, modernize their IT infrastructure, and deliver a more agile marketing approach.
What Dekker Ventures Did
Dekker Ventures delivered a holistic transformation framework that realigned Novanta Systems’ corporate vision, strengthened its digital backbone, and reinvigorated marketing with a data-first approach.
Corporate Realignment
Facilitated leadership workshops and strategic restructuring to ensure goal alignment across departments and implement a culture of accountability and agility.
IT Infrastructure Modernization
Migrated legacy systems to a cloud-first environment, integrated cross-department tools, and deployed scalable security protocols to boost operational efficiency.
Marketing Strategy Rebuild
Revamped branding and customer outreach using audience analytics, multi-channel automation, and performance tracking to drive visibility and engagement.
Data Analysis Chart
The Results
The 5-month collaboration resulted in a unified company direction, upgraded digital systems, and a strong marketing resurgence. Novanta Systems not only achieved measurable financial growth but also established a foundation for long-term innovation and scalability.
Customer Reviews of the Case
“
Dekker Ventures helped us stitch together what felt like a broken puzzle. Their strategic clarity, tech modernization expertise, and marketing precision gave us a new rhythm—and measurable momentum.
Anika Vermeer
Director